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By [Allison](https://www.zoominfo.com/c/mission-newenergy/346542889) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas high-end jets are luring purchasers with their smooth silhouettes, plush cabins - and increasingly, their usage of alternative fuels.
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[Fuel manufacturers](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) and jetmakers are eager to showcase novel kinds of aviation fuel deemed less harmful to the climate, from utilized cooking oil to the definitely less glamorous meat waste.
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[Business jet](https://pitchbook.com/profiles/company/51278-86) operators, like airlines, have actually bowed to environmental pressure on aviation and devoted to halving carbon [emissions](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) by 2050 compared with 2005.
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Their hope is that adopting renewable fuel to suppress emissions might make [company jets](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) more appealing to environmentally mindful [purchasers](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) - especially corporations facing concerns over [sustainability](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) from investors or green project groups.
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The accessibility of less contaminating private jets could also spare the rich and popular the unfavorable promotion experienced by Britain's Prince Harry and his partner Meghan over a recent jet [journey](https://forest500.org/rankings/companies/mission-newenergy-limited) to southern France.
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Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most current waste-based fuels consist of "fats, grease and oils that are by-products of the food market," [stated Bryan](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) Sherbacow, chief business officer of Boston-based [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) producer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 airplane on display are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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[Private jets](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) represent less than 0.1% of overall annual carbon emissions worldwide, but can produce, typically, up to 20 times more carbon emissions per traveler mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has actually protected his occasional use of personal jets to ensure his [household's](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) security, and has actually said that on the rare events he does not fly commercially he offsets his emissions.
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But planemakers state incidents such as the furore over his [itinerary](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) have added [fresh difficulties](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) for a market already [striving](https://www.businessnews.com.au/Company/Mission-NewEnergy) to validate its contribution to cutting business expenses.
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"Incidents of flight shaming involving using personal jets are regrettable when you consider that our industry has delivered fuel efficiency improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to industry data, billionaires only have a 19% service jet ownership rate.
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But even an image transformation - with jets sporting [stickers](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) like "this airplane flies on eco-friendly fuels" and organisers adding alternative [fuel pumps](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) for going to aircrafts - is not likely to satisfy all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some analysts stay doubtful that biojetfuels, typically combined 50-50 with kerosene, will make a substantial influence on public perceptions about luxury travel.
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"No quantity of [jatropha curcas](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make service jets look eco-friendly," stated aviation analyst Richard Aboulafia.
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Demand from business jet operators for eco-friendly fuels now far surpasses supply and their interest might drive future production, Sherbacow said.
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World Energy, which [produces](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) 40 million gallons of [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at its California plant, might broaden production as much as 150 million gallons by 2022.
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Corporate charter business and consultants are also seeing more interest from consumers who wish to purchase carbon credits to offset emissions from their [flights](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage research study his company recently completed for a Fortune 500 company.
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"At the end of the day, I believe that cost, expense per hour, range, speed and performance, that's still the (sales) driver. But I believe people are becoming more conscious of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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